For this project, I chose to design a promotional booklet focused on Vancouver’s North Shore. I was inspired by the region’s unique blend of natural beauty, vibrant culture, and close-knit community, and wanted to highlight what makes it such a special destination. The booklet is designed to spotlight the variety of fall and holiday activities happening throughout the season—ranging from cozy local events and scenic outdoor adventures to must-visit food spots and cultural attractions. My aim was to emphasize the North Shore’s charm during this time of year while supporting the efforts of local tourism initiatives. With engaging visuals and a cohesive layout, the booklet is meant to evoke the warmth and excitement of fall and encourage both locals and visitors to discover everything the area has to offer.

For my branding class project, I chose to specifically work with Vancouver’s North Shore Tourism Association as the focus of my brochure. I was drawn to this brand because of its strong connection to nature, culture, and community, and I saw an opportunity to help increase awareness of the association’s efforts.

The brochure I created is centered around promoting the wide range of fall events happening across the North Shore—from scenic autumn hikes and local festivals to food, art, and cultural experiences. My goal is to showcase the seasonal appeal of the area while reinforcing the association’s role in supporting and connecting the local tourism industry. Through compelling visuals and thoughtful design, the brochure aims to capture the essence of fall on the North Shore and encourage more people to explore everything it has to offer.